AMAA - PDI Global


AMAA - An Association of Merger & Acquisition Advisors	Friday, November 21, 2008

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Newsletter Marketing

Realize more of your profit potential
With the Merger & Acquisition Connection value-added newsletter marketing program

Available exclusively to AMAA members at a great low price

This image-enhancing quarterly publication — written by top M&A professionals and available in print and electronic formats— gives you a proven, cost-effective way to keep in touch with clients and referral sources, develop relationships with prospects, build top-of-mind awareness in your market, and position your firm as the go-to source for expert M&A services.

Each 8-page issue provides helpful information on the financial issues and strategies associated with business sales, acquisitions and mergers. The full-color eye-catching design projects a highly professional image and differentiates your firm from the competition.

Target audience

Business owners and executives

Investors and lenders

Succession and estate planners

Corporate planners and consultants

Clients, prospects, referral sources and media contacts

Representative topics

Valuation and due diligence
Deal structure and financing
Buy-sell agreements
Investment banker’s role
Legal issues and requirements
Tax implications
Human resource issues
Insurance transaction strategies

Best of all, through a special arrangement with PDI Global, Inc., a leading publisher of marketing tools for professional services providers, this outstanding publication is available to AMAA members at a below-market price — and for far less than what it would cost to produce a comparable newsletter in-house.

With the Merger & Acquisition Connection newsletter program, you don’t just get a powerful means of building visibility and communicating regularly with your target audience. You get an easy-to-use, cost-effective program with many value-added features that provide a tremendous return on your investment.

For example, you can use space on the front cover for your logo and contact information, as well as the entire back page to customize with your photo and bio, and ad, a special article, or information about your firm and the services you provide. Plus, you get access to an online library of current and past articles you can download and send to local media for publication under your byline, present as handouts, include in e-mails, post on your Web site or use in other marketing initiatives.

Don’t miss out on this great opportunity to increase the success of your marketing efforts. Take advantage of this special offer to get a superb business development tool at a great low price. And visit www.pdiglobal.com to see all the other ways in which PDI Global can help you turn more of your potential into profit.

Look at all you get...
Merger & Acquisition Connection gives you an easy-to-use, cost-effective marketing communications program with benefits that include:

Great content: PDI Global contracts with top practitioners to write articles, so you can give your readers engaging, useful, business-building information about M&A topics.

Electronic distribution options: PDI Global offers PDF and HTML e-mail versions of the newsletter that enable you to post it on your Web site and deliver it to readers in the format they prefer.

Input on topics covered: All subscribers can provide input on the content and direction of each issue by sitting on the newsletter’s Editorial Advisory Board.

Newsletter marketing kit: For each issue you get summaries of the articles for the upcoming issue, sample cover letters to send out the newsletter to clients and prospects, referral sources, and the media, and information about dates for shipping and making changes to customization for subsequent issues.

Access to back articles: As a subscriber, you can access an online library of current and past articles you can download and send to local media for publication under your byline, present as handouts, include in e-mails, post on your Web site or use in other marketing initiatives. You can also access a Member Resources section of the PDI Web site that provides information about marketing tips and best practices.

Outstanding support: A dedicated PDI Global account team will help you develop personalization copy, consult with you about mailing lists and strategy, and work with you to maximize the effectiveness of your newsletter program.

Discounts on other PDI Global marketing tools: AMAA members who subscribe to Merger & Acquisition Connection are eligible for a 15% discount on PDI Global’s industry leading tax and financial planning guides, as well as the Seminar-in-a-Box presentation designed for use with them. (Details at www.pdiglobal.com/Products/Guides/index.asp.) Guides are available for business valuation, deferred compensation, tax planning, wealth management and other business and financial planning topics.

For more information about Merger & Acquisition Connection, or to order this outstanding newsletter program, please contact:
Lindsay DeFauw
Marketing Specialist
ldefauw@pdiglobal.com
312.245.1770 direct

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CM&AA Training

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